Rebrand
This local pretzel bakery needed a refresh - so we went big!
If you’re a resident of Berks County, or Pennsylvania in general for that matter, and haven’t tried Faller’s Pretzels… do yourself a favor a pick yourself a bag the next time you find them. These SERIOUSLY amazing pretzels needed a new brand & packaging to signify their growth while connecting them to their heritage, so they came to LaunchDM where they knew it would be done right!
Logo Design
The logo is a mesh of German heritage, artisan snacks, and a need to stand out amongst the already-crowded snack aisles.
Branding
Of course along with the new logo comes new colors, new design elements, and new ways to present the updated brand to the consumer.
Packaging Design
All of their packaging for every product, in every size, was completely revamped from the ground up to fit the new branding.
SUMMARY
